OUTCOMES
Identify the key opportunities and weaknesses of your project.
USING THE TOOL
A Competitor Map is a visual tool that enables you to better understand your product or service’s position within the market from a specific perspective. This can help you to identify the ways in which you may be ahead of similar companies, or alternatively where you may be lacking.
Identify: Decide what two criteria are most important to your project, for instance: value to customers or usage fees.
Map out: Label the x and y axis with these two criteria and map all competitors accordingly, including where your project lands in comparison to them.
other names
Competitive Matrix
Tips
It can be useful to map yourself and competitors using multiple different criteria
Don't just consider direct competitors. For instance, if you are Odeon, your competitors aren't just other video rental companies
